CharityEngine · Videographer
ONE PRODUCT.
ONE CLEAR STORY.
I joined CharityEngine as the company's sole video producer with a focused assignment: create a high-level product marketing film that could communicate the value of its nonprofit fundraising platform to prospective customers.
The assignment
LEARN THE PRODUCT.
TRANSLATE THE VALUE.
I collaborated directly with product experts to understand the software and determine how to best present the product to customers.
My role was to take a complex software platform and turn it into a polished, approachable product story built for marketing.
As the sole video producer, I translated the team's product knowledge into the finished video, deciding what information needed to be highlighted and how those ideas could be communicated visually.
Featured production
CHARITYENGINE
PRODUCT VIDEO
PLAY VIDEO ↗