GoCanvas · Video Content Producer
VIDEO
AT SCALE.
As the only person at GoCanvas responsible for video, I owned production across the company—supporting product education, marketing campaigns, customer stories, recruiting, culture, and company photography.
My role
Video Content ProducerSole internal video producerProduct Team + Marketing Team
Concept · Production · Post · Delivery
The role
ONE VIDEO FUNCTION.
MULTIPLE BUSINESS NEEDS.
While working within GoCanvas's Product team, I created video content that helped customers understand and use the platform. That included product-release how-to videos, tutorials around specific parts of the software, and customer-focused educational content supporting new features and updates.
My responsibilities extended across the organization. When HR needed recruiting content, when the company needed culture videos or photography, or when another team had a media request, video production came through me.
After moving into the Marketing team, my focus expanded toward product launches, paid campaigns, and lead-generation content built to reach the businesses GoCanvas wanted to target.
The common thread was ownership: translating different stakeholder needs into finished media while maintaining a consistent production process across the company.
Product
EDUCATE
- How-To Videos
- Product Tutorials
- Product Releases
- Customer Testimonials
Marketing
GROW
- Product Launches
- Marketing Campaigns
- Paid Advertising
- Lead-Generation Content
Selected work
FIVE FROM
THE LIBRARY.
More than 100 videos were produced during my time at GoCanvas. These five pieces represent a curated sample of the product, marketing, and customer-facing work.
