Drift · Senior Video Producer · B2B SaaS
DRIFT.
Building product stories that made complex software easier to understand—and easier to act on.
↓ Explore the projectsThe chapter
PRODUCT
STORYTELLING
WITH PURPOSE.
At Drift, I worked as a Senior Video Producer on a four-person production team creating product-launch films, paid social creative, web video, and branded content for a fast-moving SaaS company.
The work lived at the intersection of product education and marketing: understand the business goal, translate complex software into a human scenario, then build the production system to bring that story to life.
Project case studies
THREE PROJECTS.
THREE BUSINESS STORIES.
The company overview above explains my role at Drift. The case studies below go deeper into three individual productions—what the business needed, how the work was produced, and the results each project delivered.
Product launch · Paid social · Web
Conversational Service
Turning an AI-powered support experience into a clear, customer-first commercial designed to work even with the sound off.
Conversational AI · Product marketing
Conversational AI
Explaining a 24/7 AI experience through a human workplace story built for fast comprehension and measurable conversion.
Product launch · Paid social · Web
Conversational Sales
A social-first product story designed to explain Drift’s sales platform visually, support launch messaging, and connect creative performance to measurable revenue impact.
How I worked
INTAKE → IDEA →
PRODUCTION → IMPACT.
Every project started by defining the audience, CTA, distribution plan, deadline, and measurement of success. From there, the creative process could stay ambitious without losing sight of the business objective.
